Small towns often face unique challenges when it comes to civic participation. With limited budgets and fewer staff, it can be difficult to organize engagement activities at the same scale as larger cities. Yet, these communities often benefit from closer relationships among residents and leaders, which can become a powerful foundation for collaboration.

This case study highlights a midwestern town that launched a neighborhood revitalization effort. Instead of relying solely on consultants or outside experts, the town convened local champions — pastors, small business owners, and school leaders — to serve as liaisons. These figures encouraged residents to attend meetings, voice concerns, and volunteer time and resources.

The results went beyond physical improvements. Residents reported a stronger sense of ownership and pride, while city officials discovered new ways to tap into existing networks for future projects. The lesson for other small towns is clear: engagement doesn’t always require big budgets, but it does require trust and a willingness to involve the people who know the community best.